Sell more with a quiz this BFCM

It’s November, and Black Friday is in approximately two weeks! Excitement is in the air, and soon, so are those skyrocketing sales, right? 😉

It's no secret that this season can make or break your Q4 goals, and we know you're ready to take full advantage of it. 

Let’s get right into today’s updates because we have a simple yet effective checklist to optimize your quiz and drive more sales this month.

(Don’t have a quiz yet? Not sure what your quiz should be? Get a comprehensive analysis of the top 3 reasons people don't buy from your store, and how to fix it with a product quiz)

What we’re sharing today

• Your pre-Black Friday quiz strategy for smashing your sales goals

• New updates to improve your Octane AI experience

It’s Peak season—Here’s what you need to do NOW

You’ve probably already nailed down your BFCM strategy, but here’s the thing: 

There are still a few powerful ways to optimize how your Octane AI quiz works with the rest of your campaigns. 

We don’t want you to miss out on those extra conversions this season, so let’s dive into a quick checklist to make sure your quiz is in peak form before the holiday rush.

Add Lead Capture to Your Quiz

• Why it matters: Product quizzes are a great way to engage customers, but you can also use them to grow your email and SMS lists. By integrating a lead capture form, you collect valuable data before the holiday rush begins.

• Tip: Offer an incentive like a discount or early access to your BFCM deals. This will make customers more likely to provide their contact information.

Maximize Quiz Visibility

• Why it matters: The more eyes on your quiz, the higher your chances of converting customers and increasing sales. Ensure that your quiz is easy to find.

• How to do it: Place the quiz link in high-traffic spots like your main navigation, home page banners, or exit-intent pop-ups. Make sure other pop-ups aren’t competing for attention, creating a smooth user experience.

• Next level: Drive paid traffic to your quiz landing page. Bambu Earth did this and secured 8-figure annual revenue thanks to their $300K+ monthly ad spend focused on quizzes.

A/B Test Your Quiz

• Why it matters: Before the holiday shopping frenzy begins, you want your quiz optimized for maximum performance. A/B testing allows you to compare quiz elements to see which leads to higher conversions and better engagement.

• What to test: Experiment with quiz questions, layouts, or designs to see what resonates best with your audience.

• Tool tip: Use Octane AI’s A/B testing feature to split traffic between quiz versions and track metrics like opt-ins, engagement, and revenue.

And don’t worry, we have you covered beyond BFCM, too! 

Head over to our blog for a full breakdown of how to make sure your quiz not only converts this season but builds lasting customer relationships long after the holidays.

Latest updates at Octane AI

We’ve been hard at work making your quiz experience even better just in time for peak season. Here’s what we improved:

Improvements to Answers

• Showcase images in a swipeable carousel for a more interactive experience.

• Add visuals directly next to your answer text to make options more compelling.

• Organize answers in columns to display more choices neatly and efficiently.

• Easily add multiple answers using a semicolon to save time.

• Make it easier for users to find answers with a searchable dropdown feature.

• Refined styling for checkboxes in your quiz to align with your brand’s look.

Improvements to Content

• Now, you can add a custom content block above the “Title” in the quiz editor, giving you more flexibility in setting up your quizzes.

• Upload different images for mobile and desktop to ensure your quiz looks sharp on any device.

• Let AI help you generate engaging text blocks to save time on quiz creation.

Improvements to Results Pages

• A new checkbox option allows quiz buttons to open links in the same tab for smoother navigation.

• Create more dynamic and personalized results with multiple dynamic blocks—launching early next week!

• Improved AI enhancements to give your results pages a more personalized touch.

Improvements to the Editor

• No more lost progress—our improved autosave feature ensures your work is saved as you go.

• A more user-friendly logic setup with a redesigned right sidebar for ease of use.

• Use variables to reference previous answers in future questions, adding a personal touch to each quiz. Learn more about using variables here.

• Customize the style and behavior of individual questions using our quiz completion event and a bit of JavaScript.

Embed Improvements

• You can now adjust the loading animation settings when embedding your quiz to match your site’s style.

Integration Updates

• Enhanced integration with Klaviyo for better email marketing automation (Octane AI is one of the top apps on Klaviyo!).

• Seamless integration with Postscript for SMS marketing. Learn more here.

• Get started with Yotpo to start syncing quiz data to your marketing campaigns. Learn more here.

• Now, you can use Octane AI quizzes with all Shopify subscription apps. Learn more here.

Phew! This was a big product update dump, so if you have any questions about these features, don’t hesitate to reply.

We’re Here to Help You Succeed

The BFCM hype is real, but we also know how stressful this season can be. If there’s any way the Octane AI team can help take even a small amount of that stress away, reach out and let me know. We’re here to help, always.

p.s. Want to hop on a call and figure out how to set this strategy up for your brand? Schedule a call here.