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Smarter quizzes, smarter markets, smarter... sandwiches?
A packed June update.
June is off to a strong start, so we figured it was time to drop something equally strong: smarter tools, smarter events, and a quiz strategy from Jocko Fuel that’s the smartest we’ve seen yet.
(Alright, we’ll refrain from using the word “smart” again in this newsletter.)
Here’s what we’re covering this month:
An event with Nosto about profitability
New: Shopify Markets integration = instant localization
The “You vs You” quiz from Jocko Fuel
A neon networking event in Dublin you won’t want to miss
June 11: Live demo of our new HTML blocks feature
Team updates, metafield upgrades, and a very Brazilian sandwich
Let’s get into it 👇
WHATS NEW?
Shopify Markets Is Now Live in Octane AI
One of our most-requested features is officially here: Octane AI now integrates with Shopify Markets.
This unlocks location-based personalization without additional setup. Once enabled, your store’s quiz experience will automatically:
Detect the customer’s market based on their location
Show the correct pricing and currency
Display localized inventory based on availability
Provide market-specific product links
If a market can’t be detected, your default pricing will appear.
This is a simple but powerful way to create a smoother, more relevant experience for your international shoppers.
Metafields Are Here
You can now display Shopify metafields directly in your quiz results.
What are metafields? Think of them as extra product info you define—like fabric type, flavor profiles, or care instructions. With this update, you can:
Surface product-specific details dynamically in quiz results
Use both product and category metafields for better personalization
Help customers make informed decisions without leaving the quiz
WHAT ARE WE DOING?
Live Demo: Customizing Quizzes with HTML Blocks
It’s show and tell time, baby! We’re launching a new series of live walkthroughs, starting with a demo of our new HTML block feature.
📆 Tuesday, June 11
Join us to learn how to:
Add custom content like GIFs, embedded video, and branded sections
Use HTML blocks to guide customers more effectively
Make your quiz feel more on-brand and dynamic
You’ll leave with examples and ideas you can implement immediately.
WHERE ARE WE GOING?
NES Connect London: An Honest Conversation About Profitability
“Growth at all costs” isn’t the playbook anymore.
On June 17, we’re joining top brands and tech partners in London for an elevated dinner conversation about what sustainable ecommerce growth really looks like in 2025.
What to expect:
A panel of operators sharing what’s actually working—and what’s not
A seated dinner with panoramic views of the London skyline
Unfiltered discussions around the profitability strategies shaping the next phase of ecommerce
This isn’t your average panel.
📍 The Lookout, 8 Bishopsgate
🕕 Doors open at 6 PM
Space is limited.
👉 Reserve Your Seat Now
Dublin: NEON & NETWORKING
If you’re heading to Dublin Tech Week, we’re co-hosting an event with Smarterships—and it’s built to bring creative operators together in a new way.
What to expect:
2 hours of hands-on neon painting (no experience needed)
Icebreaker games, creative chaos, and meaningful connections
Cocktails, mocktails, and prizes for top designs
🗓 Wednesday, June 12
📍 Central Dublin
🎟️ Invite-only, but you can RSVP here: Partiful Link
FEATURED CASE STUDIES
The “You vs You” Quiz
We’ve seen hundreds of quizzes, but this one stood out to us.
Jocko Fuel recently ran a campaign called, “You vs You.” The purpose was to help shoppers fight against themselves when it comes to physical health and activity. To accompany this campaign, they launched a quiz.
The “You vs You” quiz didn’t rely on multiple choice. It asked open-ended questions that helped customers reflect on their personal goals, and included short videos to guide them through each stage.
Here’s what made it different:
Customers typed their own answers, building a plan in their own words
A follow-up email sent their written plan back to them for accountability
Product recommendations were included—but subtly, as a natural next step
The result: a high-engagement experience that felt more like coaching than selling. While the campaign has ended, you can still visit the landing page and try the quiz.
If you’re looking for inspiration on building value-first quizzes, start here.
WELCOME (BACK) LEO!
Meet Leo, Our Newest Account Manager
We’re thrilled to welcome Leo to the Octane AI team!
He brings a strong ecommerce background and deep product knowledge (having worked with Octane AI years ago). Now he’s back to help brands set up and optimize their quizzes for performance and personalization.
If you want help reviewing your quiz or building a new one, Leo’s your guy. Just reply and we’ll connect you.
OUR CULTURE
Sandwiches, Code, and Connection
Last week, our team stepped away from the screen to build something different—a Brazilian sandwich.
Led by engineer (and culinary guide) Gustavo Leme, we held a remote team event where each of us followed along live to craft the perfect layered creation. Between debates over sauce and votes for the best sandwich, we were reminded of the value of connection outside of code.
Remote may be our default—but collaboration is still our core.
That’s it for June!
If you want help implementing any of the updates above—from Shopify Markets to metafields or building your next high-performing quiz—our team’s here to support.
You can find new tutorials and feature how-tos on our Help Center.
Until next time!