What if your quiz could do more than recommend products?

There’s a big difference between tools that exist on your site and tools that actively drive growth.

In this email, we’re spotlighting ways to turn something as simple as a quiz into a high-performing asset. Plus, sharing a new resource to help beauty brands scale smarter.

Here’s what’s inside:
✨ Case Study: How Awe Inspired’s Goddess Quiz drives nearly 50% YoY growth
📈 New Whitepaper: Real strategies for scaling your beauty brand in 2025
🌴 Event Invite: Join us for cocktails + community at Shoptalk EU

Let’s dig in.

THE QUIZ POWERING 50% YoY GROWTH

Most quizzes outside of Octane AI fall into two buckets:

1. A glorified product filter.

2. A Buzzfeed-style novelty that doesn’t convert.

But what if a quiz could drive revenue and create a genuine emotional connection with your customer? With support from account managers at Octane AI, that’s what Awe Inspired pulled off. Here’s how—

Awe Inspired is a jewelry brand rooted in identity, self-expression, and inner strength. At the heart of their experience is the Goddess Quiz.

This isn’t a basic “choose your style” quiz. It reflects values, beliefs, and personality with surprising accuracy. In fact, Awe’s customers tell them how seen they feel by the results.

That emotional resonance is translating into real performance:

• 44% increase in AOV

• 48.6% email opt-in rate

• 3.84% conversion rate (rare for luxury)

These results didn’t happen by chance. The Awe team rebuilt the quiz with intention, from the logic and copy to how it’s promoted across their site, packaging, and marketing. Today, it’s one of their most powerful digital assets.

If you’re thinking about launching or improving your quiz this year, this is one to study:

→ Read the full case study

YOUR 2025 PLAYBOOK FOR SCALING A BEAUTY BRAND THAT LASTS

To be honest, scaling a beauty brand in 2025 is incredibly exciting and seriously challenging. 

That’s why we've teamed up with Rainy City to create an invaluable whitepaper explicitly designed for beauty brands looking to scale effectively.

Inside, you'll find strategies on: 

✅ Overcoming customer acquisition challenges with interactive quizzes and AI-powered recommendations

✅ Building customer loyalty through personalised experiences

✅ Streamlining operations with solutions for returns management and customer service

✅ Creating seamless, omnichannel experiences that drive engagement and sales

✅ Implementing technology that delivers proven ROI (like how Bambu Earth grew to $10M annual revenue!)

Get your free copy today:

→ Download Whitepaper

WHERE ARE WE GOING? TO THE BEACH!

Heading to Shoptalk EU?

Join Octane AI and Leading Social on June 3rd for a chilled-out evening at an iconic rooftop oasis just 5 minutes from the beach.

It's the perfect spot to swap stories, unwind, and connect with fellow ecommerce folks in a laid-back setting.

🍸 Open bar
🍽️ Delicious bites
🧘‍♀️ Zero panels, all good vibes

→ Get On The List

That’s it for now, but more is always on the way.
You can find new tutorials and feature how-tos on our Help Center.

Until next time!