What’s next in personalization? Here’s your roadmap

We’re halfway through Q1 already. (Sidebar: when did that happen??) In just a few weeks, we’ve seen TikTok get banned (then not), Meta roll out major ad updates, and new tariff discussions shake up ecommerce. Sheesh, it’s a lot to keep up with.

But you know what never goes out of style? Customer data. 😉

No matter how many industry shifts happen, real insights from your customers will always be the foundation for sustainable growth. So today, we’ve got updates to help with that.

What we’re sharing today

• Webinar: Personalization to Profit: How to convert and retain customers using zero-party data

• AI Quiz Generator: Build high-converting quizzes in seconds with AI-powered automation

• Quiz Spotlight: How Alleyoop uses a product quiz to boost sales & retention

Learn From the Best on Feb 19: Personalization to Profit Webinar

Want to boost conversion rates and LTV using zero-party data? Join us on Feb 19, 2025, at 1 PM EST for an expert-led conversation with Because, LoyaltyLion, and Triple Whale.

What You’ll Learn:

• How to turn first-time visitors into repeat buyers

• Strategies for using zero-party data to increase engagement

• Key metrics to track for optimizing your CAC to LTV ratio

• The role of loyalty programs in driving long-term retention

Quizzes That Build Themselves? Introducing the AI Quiz Generator

Creating a high-converting product quiz now takes minutes. Our AI-powered quiz generator scans your store, understands your product catalog, and builds a fully structured quiz based on your prompt.

How it works:

1. Prompt the type of quiz you want, including tone, length, and question format.

2. AI scans your website and pulls relevant details to ensure the questions align with what you sell.

3. Your quiz is ready in minutes—complete with multiple-choice questions, product recommendations, and opt-ins.

4. Easily edit the structure, wording, or logic before launching.

This is perfect for brands that:
✔ Need to launch a product quiz but don’t know where to start
✔ Want to test multiple quiz formats quickly
✔ Want to create a data-driven, interactive experience with minimal effort

Here’s a help doc with more details on how it works.

How a Simple Quiz Transformed Alleyoop’s Sales Strategy

When beauty brand Alleyoop wanted to simplify product discovery for shoppers, they turned to Octane AI to build a personalized quiz experience that not only guided customers to the right products but also captured valuable zero-party data.

Their quiz helps customers quickly find the right shades, formulas, and multi-tasking beauty tools based on their needs. 

Here’s why their quiz is a key revenue driver:

• Shoppers are 2-3x more likely to purchase after taking the quiz

• The quiz serves as a high-converting landing page from paid ads, turning clicks into engaged shoppers

• Data collected feeds directly into personalized email and SMS campaigns

• By eliminating choice paralysis and helping customers buy faster

👉 See exactly how they structured their quiz and why it works here.

Ready to Get Started?

If you want to grow your LTV and delight your customers, setting up Octane AI + your subscription platform is the next step.

👉 Book a Demo With Our Team

If you have any questions about today’s update, don’t hesitate to hit reply. I’m always happy to help!